Identities born
Identity
“Go some distance away because the work appears smaller and more of it can be taken in at a glance, and a lack of harmony and proportion is more readily seen.»
–Leonardo da Vinci
(April 15, 1452 – May 2, 1519)


“Without aesthetic, design is either the humdrum repetition of familiar clichés or a wild scramble for novelty. Without the aesthetic, the computer is but a mindless speed machine, producing effects without substance. Form without relevant content, or content without meaningful form.»
–Paul Rand
(August 15, 1914 – November 26, 1996)